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Ad Creative Policy

Last updated: 4 August 2026

 

This Ad Creative Policy applies to all advertisements and landing pages promoting Gymnotes and any weight-loss or muscle-gain (WLMG) related features or content.

1) High-Risk Claims

Ad creatives and landing pages must not promote, include, or reference high-risk claims, including:

  • Numeric body appearance claims, such as specific weight measurements, body size measurements, or timeline promises.

  • Claims of easy, fast, guaranteed, miracle, or unrealistic weight loss or muscle gain.

  • Stating that using WLMG products alone, without a healthy diet and exercise, results in weight loss or muscle gain.

  • Stating or implying that the product or service is as effective, or has similar efficacy, as prescription drugs or weight-loss surgery.

  • Encouraging the use of the product or service instead of pharmaceuticals.

  • Referencing GLP-1s, steroids, or other pharmaceuticals in the product or brand name for non-prescription products.

  • Implying or suggesting weight loss or muscle gain through visuals, such as before-and-after imagery.

2) High-Risk Behaviors

Ad creatives and landing pages must not promote, include, or reference high-risk behaviors, including:

  • Excreting, extracting, or donating internal bodily fluids (such as through blood donation, purging, or excessive sweating) for the purpose of weight loss or muscle gain.

  • Diets that: allow only one food type; restrict eating for 18 hours or more; or total less than 1,500 calories in a 24-hour period.

3) Unhealthy Lifestyle

Ad creatives and landing pages must not depict, reference, or encourage an unhealthy lifestyle. Ads must not:

  • Promote or depict an unhealthy relationship with food or exercise.

  • Promote binge eating or appetite suppression as a means of weight loss.

  • Promote over-exercising, or exercising despite injury or illness, for weight-loss or muscle-gain purposes.

4) General WLMG Disclaimer

All ads for general WLMG-related products and services must include the following disclaimer in the ad video or on the landing page:

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